The Corporate Partnerships Department is responsible for managing and developing all sponsor relationships, as well as generating revenue for NFL PLAYERS properties and events, securing local promotions and providing service to companies that use players to market their corporate brands. The Corporate Partnerships Department also works closely with the Licensing Department to manage marketing commitments associated with license agreements. Core responsibilities include:
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Managing relationships of more than 25 national corporate sponsors
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Creating added value for partners by developing opportunities which utilize players in marketing campaigns
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Working with partners to understand their business in order to develop and implement marketing plans that utilize players
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Encourage growth of brand by engaging partners in NFL PLAYERS properties
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Educate NFL clubs on player rights while serving as a resource to generate local promotional revenue
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Delivering quick responses and solutions for all activations
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Approving all player usage by sponsors and promotional partners